This Campaign Spreads Awareness About Animal Adoption in Mumbai

In order to spread awareness about the pet adoption in Mumbai, NGO World For All tasked their creative agency McCann Worldgroup to craft incredible print campaign , “inspire co-existence between stray animals and the people of Mumbai, by finding loving homes for the helpless ones and creating compassion, tolerance and humanity for those on the streets.”

Not only the adoption but this Mumbai-based animal welfare organisation also conducts rescues and sterilisations of the stray animal population.

In the series of posters above , McCann has creatively improvised the white space to impart the message.

h/t: McCann|via